Faye Blais

Creative Director/Designer

X-Matik

Deliverables: Visual Identity, Brand Collateral, Software

Role: Branding, Design, Content Creation (Photography & Videography), UX/UI Design

Description: X-Matik was a technology company that developed innovative hardware kits capable of transforming any vehicle into a semi-autonomous one.

The problem: Overseeing various creative initiatives to streamline a rapidly growing company with shifting strengths and features. Partnering with engineers to translate complex, data-driven concepts into clear communication for diverse audiences, from technical teams to stakeholders and consumers.

The solution: Establishing a focused and straightforward creative direction. A bold but minimalist visual identity streamlined the alignment of different media, ensuring consistency across all platforms.

The Logo: A bold, dynamic logo that merges the letters 'X' and 'M' with symbolic elements—car headlights, lane chevrons, and references to the company’s early robotics foundation—creating a powerful visual identity.

Key Takeaways: As my first venture into the startup tech sector, I had to quickly adjust to the rapid pace, continuously iterating and advancing designs across multiple platforms to meet tight deadlines. I thrived as a versatile creative, juggling multiple responsibilities, bringing bold, unconventional ideas to life, and pushing the envelope, as the sole creative on the team. Collaborating primarily with engineers on complex concepts made clear communication through design both challenging and rewarding.