Faye Blais

Creative Director/Designer

Foundation capital

Deliverables: Visual Identity, Brand Colateral

Role: Branding, Design

Description: Foundation Capital is a Real Estate Investment Firm focused on multi-family buildings.

The problem: Create a brand image that is approachable and feels safe and secure.

The solution: A colour palette that reflects honesty and security - hues of blues - combined with timeless font styles.

The Logo: The logo combines the symbolism of the “silver lining” of the moon with the corner of a building.

Key Takeaways: I enjoyed pulling together a consistent visual style, which made it easy to scale designs for larger documents/slide decks. Having a simple colour palette is effective for the company to stand out at events, and to execute their own content creation on the fly.